Client
ADHOX is a leading B2B BIM consulting and training company within the AEC industry. With a wide range of products dedicated to the training and certification of professionals, for some years now they have been present in the B2C market with training courses dedicated to individuals or freelancers.
Problem
In order to expand its target and increase its brand awareness in the B2C market, the objectives required by ADHOX have been identified in the drafting of a digital strategy that includes:
- an increase in traffic and engagement on social pages and on the site;
- an increase in brand reputation;
- a conversion benchmark compared to the previous year.
Solution
The proposed solution saw the implementation of a multi-channel digital strategy between social media and website.
Starting from the development of a conversion funnel including all the phases, we moved to the design of dedicated Landing and Sales pages with the support of a dedicated Web designer, after a careful study of the UX and UI required by the industry. Finally, with the integration of questionnaires on current skills, it has been possible to improve the targeting of the offer on the basis of them, leading to an increase in
